Brand Development & Marketing Strategy
15 years building hotel and purpose-driven brands, currently Bangkok based
Hi, I'm Nicole. I'm a brand and marketing consultant and fractional marketing lead with 15 years of experience building brands in hospitality across Singapore and Thailand. I am currently Bangkok-based. Prior to that, was in Singapore.
My career started in branding and communications at Meritus Hotels & Resorts. I went on to lead marketing communications for JW Marriott Hotel Singapore South Beach, then as Cluster Director for both JW Marriott Singapore South Beach and The St. Regis Singapore. In Bangkok, I was Area Director of Marketing Communications for Minor Hotels. I've also worked agency-side as an account manager and in-house for an F&B brand.
I don't just advise from the sidelines. I step into your project as your senior brand and marketing lead, for a defined project or on a fractional basis, and work alongside you and your team until it's done.
I can work with you on:
I work best with small and mid-sized businesses that need senior brand and marketing expertise but aren't ready to hire a full-time marketing director. You get the thinking I brought to luxury hotel brands, scaled to your goals and your budget.
Every project balances creativity, purpose and practicality. You'll get clear deliverables and a brand you can keep building on, not a thick deck that sits in a drawer.
If you have a brand or marketing project that needs an experienced lead, let's talk.