Renee bender

Creative Director | Brand & Experience Advisor | Fractional Creative Lead (APAC + Global)

I shape brands from the inside out: defining the story, directing the creative, and making sure the experience shows up consistently across every touchpoint.

I work as a fractional creative lead and advisor, partnering with founders, in-house teams, and agencies to bring clarity, cohesion, and direction, from big idea through to execution. My work spans brand positioning and strategy, identity and storytelling, digital experience (web/app), and integrated campaigns. I also use AI to streamline workflows: automating repetitive tasks and speeding up concepting, layout exploration, and production where it adds real value.

I’ve led creative and brand projects across both agency and in-house environments, operating at both strategic and hands-on levels. No matter the team: size, structure, or seniority, I create a fun, collaborative, low-ego environment where everyone contributes, feels included and the best idea wins even if it's not mine.

Work is primarily remote, with select in-market collaboration across APAC and globally.

Current focus:

– Fractional Creative Director / Brand Lead roles

– Strategic brand & experience advisory (startups to scale)

– Select high-impact freelance projects